“Had I found Melissa’s program earlier, it would have saved me several hours of time and it would have allowed me to focus on both the quality and quantity of my content—which is the entire reason why I have a blog to begin with!”—From the founder of the Intelligent Millennials blog
What is a blogger?
Bloggers have their own webpage where they publish their personal thoughts in the form of articles called “blogs”. Bloggers write about a wide range of subjects—you’re only limited by your imagination!
Are bloggers freelancers? Sometimes. These days, the two terms are almost synonymous. Bloggers sometimes offer freelance services, while freelancers often started out as bloggers.
Your strengths as a blogger
At the start, bloggers just want to share their opinion with the world. They do not yet realize the full power of the written word.
Content marketing is one of the most powerful and most common marketing methods today. Because, as anyone who has ever seen a website knows, a website must include written content.
While websites are largely visual, a website’s authority, reputation, and traffic all depend on the written word. It doesn’t matter if the website includes a blog or not. Each webpage must contain written content to capture interest and guide the user through the website.
As simple as this concept seems to be, blogging is big for a reason. Blogging has become the foremost method of imparting free information. There’s nothing you can’t find on the Internet, thanks to blogs! Any blogger can transform themselves into an expert in their field. And you can find any sort of expert online!
Thus, content marketing has evolved. Companies include blogs on their websites to gain and build the trust of potential leads. From there, they can make a sale and of course generate income.
So, while the typical blogger started blogging just for the heck of it—or to keep their family apprised of their adventures traveling—eventually his or her goal changes. The blogger comes to realize that a blog is a machine. A marketing machine.
As a blogger, you have a powerful tool at your fingertips.
Challenges in blogging
Okay, so if a blog is an income-generating machine when utilized correctly…how do we use it that way?
Most amateur bloggers have no idea. Maybe you’re trying, but money keeps eluding you. So, here’s the million-dollar question:
How do you make money blogging?
Here are a few of your options to start making money:
- Do affiliate marketing
- Sell ad spaces on your blog
- Get paid to write reviews
- Score sponsorships
- Sell products (ebooks, homemade crafts, T-shirts, etc.)
- Self-publish (pdf manuals, ebooks, etc.)
- Offer services
The steps you need to take to achieve the above goals may include:
- Managing your time better
- Branding yourself
- Improving SEO on your blog
- Building a marketing funnel
- Writing more effectively
- Growing your audience
But don’t jump into these steps without a thought! You need the guidance of an experienced marketing expert.
The best blogging consultant
If you are a blogger, don’t get a consultant that doesn’t know a thing about writing. Your blogging consultant should have a few productivity tips up their sleeve meant just for you. They should be able to help you get past writer’s block—one of the main obstacles causing bloggers to give up.
You may also need advice on how to make your site more visible. Therefore, make sure that your marketing expert is informed on whitehat SEO practices—what works and what’s “legal”.
My blogging consultations are personalized according to your needs, but typically cover subjects such as the following:
How to grow your audience
How to grow your audience
Networking within your niche
Slogan and tagline brainstorming
Social media marketing rules for each relevant network
How to be more visible
How to improve blog SEO
How to blog better
Writer’s block busters & other writing methods
How to make money blogging
How to find the motivation to keep writing
How to be less lazy