Definition of “freelancer”
Freelancers work by contract, taking all sorts of gigs, perhaps still figuring out their niche in the world. Since they work for others rather than themselves, they are highly adaptable over a wide range of projects. Freelancers are dynamic workers.
Your strengths as a freelancer
After a while, the most successful freelancers come out on top because, frankly, they know what they’re doing. Successful freelancers do one thing and they do it well. They always deliver. Their clients love them.
How about, though, when a freelancer first starts out? They’re often so eager to get clients that they’ll take anything. There is a blurry picture in their head, if any picture at all, of their ideal client.
While still not 100% committed to a specific niche/industry, a single company, or a set way of doing things, a freelancer’s adaptability makes them powerful. Their strength lies in the fact that there are few limitations to what they can accomplish.
Challenges as a freelancer
Unfortunately, sometimes freelancers find themselves trapped. The niche chose them and they regret it. Sure, starting out is not the time to refuse jobs, but if you’ve found yourself providing services other than those you expected to, it’s time to ask yourself: Do I enjoy this? Is this my best work? Do all or most of my clients require this service?
When your niche is not well-defined, the biggest issue is getting any clients at all. If you don’t know who you’re selling to, there’s no way to define user intent. And user intent is what advertisers target in order to make sales.
And when freelancers DO make a sale, they often don’t get what they deserve. They lack the confidence to charge a fair price for their services. What’s more, the client may not feel that any price is fair if you fail to meet their expectations.
If that’s the case, it’s time to undersell and overdeliver—that’s the psychology of marketing. In other words, don’t make promises you can’t keep. When customers are satisfied with the results you promise, they will be more likely to refer others to you. So promise to meet the needs of the customer in a way you KNOW you can!
Speaking of psychology, here’s another fact that will psych you out: it takes money to make money. That’s right! Stop holding yourself back from investing in training or resources or advertising that you need in order to make yourself known. How can clients find you if you’re hiding?
You may be stuck, but you don’t have to stay stuck. Believe it or not, the first step is almost ALWAYS to clarify your niche.
How to find your niche and get clients
Steps to take to identify your niche include:
- Establishing what you’re best at
- Pinpointing what you enjoy most about what you do best
- Describing your ideal customer in detail and by demographic
- Listing the needs your ideal customer has
- Identifying your main competitors in meeting those needs
- Finding what makes you stand out from the competition
Here, you can download a free tool that will help you find your niche.
But there’s more to it than that. Once you’ve set up your website and/or social media, narrowed your niche, and begun advertising, you’ve got to remember the key to any marketing funnel: bringing the traffic back.
If you have no way of holding onto the potential clients that find your webpage or social profile, you’ll never get to the third stage of the marketing funnel, which is making the sale.
The best business consultant for freelancers
The best freelancing consultant for you has faced the mistakes that throw many freelancers under the bus…and learned from them. Thus, he or she won’t burden you with activities that will waste your precious time.
In my opinion, freelancers have even more limited time than solopreneurs and small business owners. Freelancers are under the demands of their clients, bound by contract to deliver something according to a certain standard or by a specified time. While scheduling yourself is a possibility to a limited degree, the fact remains: if it’s not making you money, don’t waste time doing it.
My motto is: If you don’t need it, don’t do it. If you don’t need to invest money in a website or time in a blog for your marketing funnel to churn out clients smooth as butter, then so be it. In fact, that’s what I recommend! Simple is usually best.
The marketing funnel is the fundamental concept of each of my consultations. Please see the following lists for a complete picture of how a freelancing consultation with me could help you get clients faster:
How to create a digital marketing strategy
Networking within your niche
Slogan and tagline brainstorming
Social media marketing rules for each relevant network
How to improve website SEO
How to operate a business
When to subcontract and delegate tasks
How to find motivation
How to be manage time better and be less lazy
Time management tips
How to grow your freelancing business
Income generation/how to make money
Marketing strategy development
Tools to improve your website or marketing strategy
Website’s role in business