What is a solopreneur?

Simply put, “solopreneur” is a contemporary business jargon term that refers to the entrepreneur that works alone. A solopreneur may serve as a freelancer of some sort, while a freelancer may consider themselves to be a solopreneur. What’s the difference? Well, it all comes down to how a business owner defines his or herself.

While a freelancer works for others by means of contracts, a solopreneur’s goal is to build up a business with services and products of their own. Whether they plan to expand in the future and hire others or not, they start out by going solo. If a solopreneur does hire anyone, it’s by contract only.

Some (such as bloggers) exist as solopreneurs throughout their entire career, and there’s nothing wrong with that. The main difference between small business owners and solopreneurs is that small businesses are usually capable of accomplishing much more.

Strengths of being an entrepreneur

Let’s talk about the definition of “entrepreneur” for a moment. When you think about all the entrepreneurs that you’ve ever heard of, you immediately see that they are famous for a reason. They’re famous because their big ideas changed the world.

Typically, any entrepreneur’s goal is to change the world in one way or another. Maybe it starts with aiming to change their own world, their own life. They want to make income working from home. They want to provide for their family in a better, more effective way. They wish to share their expertise with the world, similar to bloggers. They want to do something different, quit their job, and maybe eventually travel the world full-time.

This sort of goal is related to freelancing and solopreneurship. So, since entrepreneurs often change the world, why do I say that solopreneurs often don’t accomplish as much as small business owners do?

Challenges solopreneurs have that entrepreneurs don’t

Big-time entrepreneurs are the ones with companies that change the world.

So, when I refer to “business owners” and “solopreneurs”, I’m not talking about big-time entrepreneurs. As for a “small business”, my definition is a perhaps mom-and-pop-owned company that has a very specific, or local, client base. A small business is able to sustain employees because the company is already in the flow of things.

Solopreneurs, by contrast, are typically at the start of their potentially earth-rocking career. Maybe they’ll change the world someday, but that goal’s a long time coming. A solopreneur still has to work out his or her niche and all the kinks in between.

Thus, solopreneurs have countless personal responsibilities to face up to. They’re in charge of everything. They have to do their own research, They have to experiment a lot to find what works. They have to be careful to invest in the right things to help them save money and save time while also keeping themselves well-informed and well-trained.

If this sounds like you, how often has the following question crossed your mind?

How can I manage my time to grow my business?

My guess is that you’ve considered this a lot. This is a simple yet loaded question. There are so many factors to consider when managing your time, including:

  1. Cutting out time-wasters
  2. Figuring out which activities are the money-making activities
  3. Determining when and how to delegate tasks when you need help most
  4. Simplifying your approach to online marketing so your head doesn’t explode
  5. Kicking laziness out of the way to get things done
  6. Making more money, of course

The best business consultant for a solopreneur

Quick backstory:

At one time in recent history, I found myself extremely depressed.

At the time, life couldn’t have been more unstable. I was then surrounded by people who couldn’t understand my issues since they either always had stability or else had forgotten what it’s like to go through crazy times, figuring out life along the way.

Basically, I needed emotional support but I had to look elsewhere to get it. At long last, I found people who understood what I was going through: they were able to give me what I needed. And eventually, I recovered.

The moral of the story is that empathy is based on experience. If you work alone, don’t hire a consultant who has forgotten what that is like. If he or she does cannot empathize with your situation, how can they advise you to make the most of your circumstances?

An empathetic consultant myself, I offer affordable business consultations for solopreneurs. These consultations may be expected to include many of the following topics—adjusted according to the time allotted and to your personal needs:

Online marketing

Advertising basics
Affiliate marketing
Appreciation marketing
Target identification
B2B marketing
B2C marketing
Brand development
Competitive research
Content marketing
Copywriting
Email marketing
Lead cultivation
Marketing funnel
Niche development
Slogan and tagline brainstorming
Social media marketing rules for each relevant network

SEO

Backlink-building strategies
Blogging basics
SEO checklist
Website optimization

Self-management

How to know when to subcontract and delegate tasks
How to find motivation
How to be less lazy
Productivity boosters
Time management tips

Grow your business

Income generation
How to build an online community
Tools to improve your website or marketing strategy
Website’s role in business
Marketing strategy development

Blogging tips

Writer’s block busters & other writing methods

→ Book now