“Melissa showed me how I can increase my influence.” — From the creator of the Intelligent Millennials podcast
What is podcasting?
Podcasting is the new radio show. (Others may argue with this opinion of mine, but…) With the Internet in and the radio going out, almost everyone has access to the Internet 24/7…until their phone dies.
Until one’s phone dies, however, you have a plethora of valuable information at your fingertips, in the form of podcasts: how-to, self-improvement, stories, interviews, and more! When you find a podcast you like, all you need to do is subscribe to keep track of updates.
Your strengths as a podcaster
Most podcasters are fans of podcasts themselves, so you know what you’re doing.
You are able to reach people through a variety of mediums. While bloggers and podcasters have a lot in common—sharing their ideas with the world through their content—podcasters stand out from the rest of the Internet. Why? Simply because the bulk of their content is audio, rather than written.
Reading doesn’t appeal to everyone. Your best listeners, in fact, may conveniently be too busy to read. They may be busy driving or working, but they are still able to listen to your podcast at the same time.
Audio content can easily be converted to written form or video format. From there, your podcast may be discovered by new listeners through your blog or YouTube channel.
Your challenges in podcasting
Your strength in producing audio content is, however, also your weakness.
Perhaps you find it much easier to speak what’s on your mind than to write it down. Meanwhile, you’ve got SEO tips nagging you in the back of your mind, prodding you to maintain a blog.
Or maybe time management is the main issue. Creating content is time-consuming enough, so where can you find the time to promote your content? And there are so many ways of promoting yourself…How do you narrow the field down? Simple is best.
In the meantime, it’s likely that you’ve been killing yourself to produce content for a while now. Nonetheless, you STILL have zero to few listeners.
So you may be wondering…
How to grow your podcast audience
To do so, you must:
- Announce a simple, easy to remember call-to-action at the end of each podcast
- Find a way to save time promoting your podcast on social media
- Generate more reviews on iTunes
- Make the benefits of listening to your podcast 100% clear and 300% compelling
- Plan your upcoming podcasts around topics people are genuinely interested in
- Work with other podcasters to become more well-known
- The best podcasting consultant for you
You could, of course, research the above items on your own time. Or else you could get closer to reaching your goals sooner by hiring a marketing consultant.
Your ideal podcasting consultant
The best business consultant for you to speak with is someone who wants to empower you to manage your podcast yourself. And to save time doing it.
We refrain from dishing out the usual marketing advice: build a following, build an email list, yadda yadda….Your consultant will provide a simple step-by-step plan to make people want to listen to you and to keep them coming back
For some, this means stepping up your email marketing right away. Others who have less time on their hands, however, should create an online community.
For each podcast, there is a different audience, a different way of approaching that audience, and a completely different way of marketing to said audience. Your podcasting consultant will recognize that and help you identify who you should be targeting.
My podcasting consultations are customized to your needs and your industry, but tend to cover concepts such as the following:
How to grow a podcast audience
How to grow your audience
Networking within your niche
How to build an online community of listeners
Slogan and tagline brainstorming
Social media marketing rules for each relevant social network
How to be more visible
How to make money with a podcast
Income generation strategies
Marketing funnel basics
How could my podcast be improved
SEO to make my podcast more visible
Backlink-building strategies for your website
Show notes optimization